Adam, the SMS gap you described, $700k in your provider's reporting against $70k in GA4, is the kind of disagreement Fospha is built to settle.
This page covers how we get you live for January 1, plus the Meta and Amazon halo questions you raised. Our demo is held for October 29 at 11am PT.
Three things worth taking away
- 1Your channel reports disagree with each other and with Salesforce, and you put it simply: "I need to be closer to the truth." Fospha reconciles GA4 to your Salesforce revenue and filters bot traffic, so every channel is judged on the same revenue.
- 2Meta comes first, then TikTok and Reddit. Fospha models impressions as well as clicks, so you see which campaigns and ad sets drive demand and carry what you learn into each new channel.
- 3Setup takes about two to three hours of your time, then three to four weeks of data validation on our side, with two years of history waiting on day one. That timeline fits a January 1 go-live.
Closer to the truth
GA4 carries bot traffic and does not match Salesforce revenue, and each channel tool grades its own homework. Fospha puts every channel on one revenue base before any budget decision gets made.
- GA4 is reconciled to your Salesforce Commerce Cloud revenue, so order totals match what finance sees.
- Two machine learning models filter bot sessions out before any channel gets credit.
- SMS, paid social, search and affiliate sit side by side, so the $700k versus $70k question gets answered with one number you can take to your CRM team.
- Two years of GA4 history loads at go-live, so you start with trends instead of a blank slate.
Win with Meta, then scale
You are relaunching paid media and want one channel done right before TikTok and Reddit. Fospha helps you learn faster on Meta so each new channel launches with more confidence.
- Impression data sits alongside clicks, so you see which Meta campaigns and ad sets create demand and which only capture it.
- Saturation curves show where the next dollar still pays back and where to pull budget.
- Reads update daily down to ad level, so you can sunset weak ads without waiting for a quarterly review.
- Managed geo-lift incrementality tests are ready when you want holdouts, and results feed back into the same curves.
See the halo on D2C
Amazon matters for tech accessories, and you run a TikTok Shop alongside D2C. Pixel tracking cannot follow a shopper across those surfaces. Fospha Halo can.
- TikTok Shop and Amazon connect through retail media integrations, not pixels.
- You see how TikTok Shop spend shows up in D2C and Amazon sales.
- That view supports the D2C business case as wholesale margins tighten.
The model, explained simply
Fospha starts with your GA4 data, reconciles it to Salesforce revenue, and filters bot sessions with two machine learning models. Impressions from Meta and TikTok go on top, so you see which channels create demand as well as which ones capture it. Results update daily, which suits budgets that move weekly.
Scope, speed, or science
Most measurement tools force a tradeoff. MTA gives you speed and granularity but misses upper funnel and Amazon. Incrementality testing gives you causal proof but only in the moment. Quarterly MMM gives you strategic scope but cannot drive a weekly budget decision. Fospha is built to stop making that tradeoff.
| Tool | Good for | Not built for |
|---|---|---|
| MTA e.g. NorthBeam, Triple Whale | Ad-level creative testing, fast intraday signals | Cross-channel budget decisions, upper funnel, Amazon halo |
| Incrementality e.g. Measured | Proving true lift for a specific channel or test | Always-on decisions, since tests go stale and cannot run every day |
| Quarterly MMM e.g. Recast, agency models | Long-term strategic planning, offline and online mix | Weekly budget decisions, as the cadence is too slow and too coarse |
| Fospha | Daily MMM with ad-level granularity and halo measurement | Replacing your CRM, creative testing tools, or incrementality tests |
Today you are working from GA4 and platform reports. Fospha gives you a daily read across every channel first, and the incrementality tests and traditional MMM you plan to add later feed the same saturation curves.
Brands seeing the same results
A premium phone accessories brand moved beyond Last Click, rebalanced Meta and Google, then scaled TikTok and added Reddit and Snapchat with confidence.
Topicals sells across TikTok Shop, Amazon and DTC. Fospha Halo showed what GMV Max drove beyond TikTok Shop, and the team scaled it 460% in a month.
Next steps
- Adam sends the RFP and NDA to Will by end of day Thursday.
- Will sends the recap and a tentative demo invite.
- Platform demo on October 29 at 11am PT.
Platform walkthrough
Full walkthrough of the platform, reporting views, and daily workflow.
Watch videos →